The Tea Rebecca Castellani The Tea Rebecca Castellani

How to Refresh Your Blog Content for Better SEO

Maintaining a good blog is about more than creating new content and adopting best practices for SEO; it’s about ensuring your existing content stays fresh and relevant. Here’s how to audit your current content, identify posts for revision, and repromote refurbished content to your audience.

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Spilled Tea, The Tea Rebecca Castellani Spilled Tea, The Tea Rebecca Castellani

The Case Against Social Media Schedulers

Promising seamless post distribution, powerful analytics, and other proprietary tools, social media schedulers have become a popular solution to bandwidth issues. But they also sacrifice critical engagement! In this post, we’re making the case against total reliance on social schedulers – and sharing some best practices for those unwilling to give up their scheduling tools.

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Spilled Tea Rebecca Castellani Spilled Tea Rebecca Castellani

The Tea: Instagram Giveaways

Contest content is everywhere these days, so we decided to explore the best practices and winning strategies for Instagram giveaways. Here’s what we learned from our research and experimentation.

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Spilled Tea Rebecca Castellani Spilled Tea Rebecca Castellani

The Tea: E-commerce Trends and Platforms

Since the outbreak of COVID-19, e-commerce has not only become more relevant, for many businesses, it became essential. But even as brick-and-mortar retailers reopen, e-commerce is poised to remain a prevalent alternative; Statista predicts over 2.14 billion people will purchase goods and services online in 2021.

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Spilled Tea Rebecca Castellani Spilled Tea Rebecca Castellani

The Tea: Stuff Instagram Doesn’t Want You to Know

With 83% of users discovering new brands, products, and services on Instagram, the popular social media app has become a content funnel you can’t ignore. But between frequent changes to the interface and the notoriously fickle algorithm, it’s also one of the most complicated platforms to master.

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