Content Marketing Defined (by AI)
You may have noticed a theme on our blog (and on the wider web) lately. It’s all about AI — specifically generative AI. Is ChatGPT coming for your job? Can AI be trusted? Is Bard an unhinged stalker? These are all, well…, they’re questions, but we thought we would put the tool that has everyone on edge to the test and ask it to write a blog post for us. It would be wildly unethical of us to do that for a client —and the output is nowhere near up to our standards — so we asked it to tackle one of the first topics we wrote about when we launched this blog.
Our “Content Marketing Defined & Demystified” post is one of the pillar pieces of content we refer to often. It set the stage for everything we do. So, we asked ChatGPT to define and explain content marketing in a post. Below are the results, but we have to make a disclaimer. It was immediately apparent to us that ChatGPT had plagiarized the very first paragraph from CMI (you can see the same definition in our blog post with appropriate sourcing), so we then asked it to cite its sources. We’ll put that response at the end, but we want you to know that we know this piece of content is not properly sourced. We are publishing this here only to illustrate the problems companies may face if they try to use AI-writers instead of real humans. We have other issues with the content, which we’ll cover in. a post on LinkedIn. For now, however, enjoy what ChatGPT has to say about content marketing.
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.
In today's digital world, content is king, and it is more important than ever to create and distribute high-quality content that resonates with your target audience. Content marketing helps you achieve this goal by providing valuable information, insights, and solutions to your audience's pain points.
The primary objective of content marketing is to build a relationship with your audience based on trust and authority. By creating and sharing content that educates, entertains, and inspires, you establish yourself as a thought leader in your industry, and your audience is more likely to view you as a trusted resource.
Content marketing encompasses a wide range of tactics, including blog posts, articles, social media updates, videos, podcasts, whitepapers, infographics, and more. The key is to create content that is tailored to your audience's interests and needs and to distribute it through the channels where they are most likely to engage with it.
One of the biggest benefits of content marketing is that it can help you attract and retain customers at a lower cost than traditional advertising methods. By providing value to your audience, you can generate leads, increase brand awareness, and drive sales without resorting to hard-sell tactics.
To be successful with content marketing, it is essential to have a solid strategy in place. This includes identifying your target audience, defining your content goals, creating a content calendar, and measuring your results. It's also important to continually analyze your audience's needs and preferences to ensure that your content remains relevant and valuable over time.
In summary, content marketing is a powerful tool for building relationships with your audience, establishing your brand as a thought leader, and driving profitable customer action. By creating and distributing high-quality content that resonates with your target audience, you can attract, engage, and retain customers at a lower cost than traditional advertising methods.
Can you cite your sources?
As an AI language model, I don't have direct access to external sources, but I can provide you with some reliable sources where you can learn more about content marketing:
Content Marketing Institute (https://contentmarketinginstitute.com/)
HubSpot (https://www.hubspot.com/marketing/content-marketing)
Neil Patel (https://neilpatel.com/what-is-content-marketing/)
These sources are well-known in the digital marketing industry and provide valuable insights and information about content marketing.
