From the correct length for authoritative content to the necessity of paid ads, we’re debunking popular content “facts” – and offering advice for optimizing your approach to content marketing.

The hype around Instagram Reels is, well, real. After a six-month Reels campaign, our client saw Instagram reach, impressions, and engagement all increase by more than 150%. Read on to learn how we did it and discover if a similar approach can beget the same results for your business.

Good content marketing isn’t just about providing your audience with information they find useful, entertaining, or relevant, it’s also about delivering that information in a way that’s palatable and logical. When you start trying to manipulate content to appease every social platform out there, you run the risk of muddying your message and diluting your audience. But if you can identify the primary platform right for your brand, and produce quality content designed to perform well there, you’ll concentrate your efforts and make a bigger impact.

Promising seamless post distribution, powerful analytics, and other proprietary tools, social media schedulers have become a popular solution to bandwidth issues. But they also sacrifice critical engagement! In this post, we’re making the case against total reliance on social schedulers – and sharing some best practices for those unwilling to give up their scheduling tools.

We’re debunking myths and sharing growth hacks for boosting Instagram engagement.

In this edition of our social summer series, we’re talking hot tips for building a brand — and marketing that brand — on the fourth most popular social media platform, Pinterest.

Check out our hot tips for targeting engaged Facebook audiences.

Billed as the “front page of the internet,” Reddit combines news of every flavor with social commentary ranked by positive engagement. But did you know that it can also be an effective grassroots marketing tool?

Running a business and managing your social presence can be overwhelming. Here are our tips for keeping it all under control.