Recently, I heard the words no writer wants to hear from a client: “Let’s try using ChatGPT!” But I knew that for all the amazing things ChatGPT can do, it’s go some pretty big shortcomings. Here’s what happened when I tried to use it to write a blog post.

From the correct length for authoritative content to the necessity of paid ads, we’re debunking popular content “facts” – and offering advice for optimizing your approach to content marketing.

ChatGPT has the potential to transform certain tasks, saving time and resources — increasingly precious commodities as tech layoffs continue, forcing marketing teams to do more with less. But ChatGPT is no more capable of replacing your content team than it is your C-suite. Read on to learn why…

Writing for outside placement is an integral part of content marketing, and an efficient way to make the most of your budget.

Over the years we have developed some theories about Google ads that we decided to put to the test. See the results of our content-first ad experiment.

To get the most out of any written content, it’s essential to know exactly what you want and have a clear strategy for how it’s going to be used. If you’re confusing your whitepapers with your case studies, you’re undoubtedly going to confuse your content writer — and that’s how you end up with deliverables that don’t meet expectations. Make sure your content creation process is airtight with this handy guide explaining the differences, strategies, and best practices for four of the most important types of written content.

As layoffs abound in the tech industry, marketing teams are strapped for resources but still have high expectations. Learn how to do more with less as marketing resources diminish and get the most out of your content marketing.

The founder of Centori stops by the QCC blog to talk about SEO for SaaS. Learn how to win the Google game with a few simples tips.

Email newsletters are a pillar of digital marketing, but they come in many forms and often have different goals. Explore how form and function coincide.

The hype around Instagram Reels is, well, real. After a six-month Reels campaign, our client saw Instagram reach, impressions, and engagement all increase by more than 150%. Read on to learn how we did it and discover if a similar approach can beget the same results for your business.