Rebecca Castellani Rebecca Castellani

Increasing Impressions, Reach, & Engagement with Instagram Reels

The hype around Instagram Reels is, well, real. After a six-month Reels campaign, our client saw Instagram reach, impressions, and engagement all increase by more than 150%. Read on to learn how we did it and discover if a similar approach can beget the same results for your business.

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Marketing Rebecca Castellani Marketing Rebecca Castellani

Marketing Lessons from the Newport Folk Festival

The Newport Folk Festival isn’t just about discovering new music and rediscovering legendary performers – it’s also a great place to find innovative content marketing in wild! Here are some of the most compelling campaigns Rebecca encountered at this year’s fest.

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Rebecca Castellani Rebecca Castellani

Which Social Media Platform Should You Focus On?

Good content marketing isn’t just about providing your audience with information they find useful, entertaining, or relevant, it’s also about delivering that information in a way that’s palatable and logical. When you start trying to manipulate content to appease every social platform out there, you run the risk of muddying your message and diluting your audience. But if you can identify the primary platform right for your brand, and produce quality content designed to perform well there, you’ll concentrate your efforts and make a bigger impact.

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The Tea Rebecca Castellani The Tea Rebecca Castellani

How to Refresh Your Blog Content for Better SEO

Maintaining a good blog is about more than creating new content and adopting best practices for SEO; it’s about ensuring your existing content stays fresh and relevant. Here’s how to audit your current content, identify posts for revision, and repromote refurbished content to your audience.

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Spilled Tea, The Tea Rebecca Castellani Spilled Tea, The Tea Rebecca Castellani

The Case Against Social Media Schedulers

Promising seamless post distribution, powerful analytics, and other proprietary tools, social media schedulers have become a popular solution to bandwidth issues. But they also sacrifice critical engagement! In this post, we’re making the case against total reliance on social schedulers – and sharing some best practices for those unwilling to give up their scheduling tools.

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Theresa Cramer Theresa Cramer

Content Marketing for Tech Startups

Content marketing is an ideal match for startups. Learn how to tell your story and educate potential customers about your products and services.

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