From the correct length for authoritative content to the necessity of paid ads, we’re debunking popular content “facts” – and offering advice for optimizing your approach to content marketing.

ChatGPT has the potential to transform certain tasks, saving time and resources — increasingly precious commodities as tech layoffs continue, forcing marketing teams to do more with less. But ChatGPT is no more capable of replacing your content team than it is your C-suite. Read on to learn why…