Recently, I heard the words no writer wants to hear from a client: “Let’s try using ChatGPT!” But I knew that for all the amazing things ChatGPT can do, it’s go some pretty big shortcomings. Here’s what happened when I tried to use it to write a blog post.

ChatGPT has the potential to transform certain tasks, saving time and resources — increasingly precious commodities as tech layoffs continue, forcing marketing teams to do more with less. But ChatGPT is no more capable of replacing your content team than it is your C-suite. Read on to learn why…