AI content creation tools like ChatGPT may be all the rage, but without a strategy in place to guide this technology, AI-produced content is rarely successful. Fortunately, we’ve got three tips for using generative AI safely and effectively.

Recently, I heard the words no writer wants to hear from a client: “Let’s try using ChatGPT!” But I knew that for all the amazing things ChatGPT can do, it’s go some pretty big shortcomings. Here’s what happened when I tried to use it to write a blog post.